By: Sony RoyAuthor, Coach, Copyrights
Founder of BAFU USA
GET REAL:
Nothing else matters in marketing except we identify the real needs of customers before developing a service or a product. This is rule number One in BAFU Marketing. If we deviate from this fundamental principle, we flunk the test of marketing at the start and it can be very fatal on the long run. Get real, needs matter the most in marketing.
To take a full Internet Marketing Session with Mr. Roy, the Founder of BAFU USA, click here
GET REAL MY FRIENDS:
Yes, you can coerce someone to buy your fad and to fall for your gadgets but you can't keep them long for soon they will discover that they were taken and their needs are still not met. Then comes the shock of complete alienation and animosity and finally the bad rap and negative publicity about your tricks to make people buy what they do not need. Get real my friends, do your homework, identify the needs and fill them and you will become an expert marketer.
To take a full Internet Marketing Session with Mr. Roy, the Founder of BAFU USA, click here
BAFU'S OBJECTIVES:
To be Need-Driven is the real objective of the Internet Marketing Science at the BAFU Institute. Nothing else will do. Nothing else is worth the pursuit. Nothing else is capable of attracting customers to your mousetrap. Ask the first question "what is it that people need?"
To take a full Internet Marketing Session with Mr. Roy, the Founder of BAFU USA, click here
HOW DO THEY WORK ON PEOPLE?
Needs create natural desires and lead people to search for what can satisfy them. However, sometimes, people in sales play on this important inner prompting to take advantage of a situation. When this happens, the salesman walks away feeling good that he or she has conquered and coerced the buyer into buying anything the salesman has and that salesman or sales woman made the sale. That is true. The salesperson made the sale but did not hit the target. The point of need was the target not the sale.
To take a full Internet Marketing Session with Mr. Roy, the Founder of BAFU USA, click here
THE DIFFERENCE BETWEEN MARKETING AND SELLING:
The marketing expert seeks to identify the needs first then, supply the products that meet that need after. The marketing expert looks for long-term relationships with all customers. that expert is need-driven. This is the method BAFU embraces. On the contrary, in selling, the salesperson wants to move the products at all cost to meet his/her company's quota and doesn't care about the end-user. The product is the focal point and the customer or end-user is slighted and stepped upon. Watch out, make the end-user your focal point, your real target, he or she is the bull's eye of your preparatory energy. Don't miss your target, hit it.
To take a full Internet Marketing Session with Mr. Roy, the Founder of BAFU USA, click here
WHAT IS THE NEED?
Needs are key motivators in anybody's heart. They compel people to take actions without any outside force. There is no need to trick someone into buying your item when the need exists.
To take a full Internet Marketing Session with Mr. Roy, the Founder of BAFU USA, click here
WHY IS IT NEEDED?
As soon as you expose your products and its beneficial values the person in need recognizes the inner prompting and will automatically begin to ask questions. Those questions are proofs that there is a real interest and perhaps a real need for your products or services. So, why is it needed? It is needed because there is a void in your prospect's life and only the right service or products will fill it. Sharpen your marketing saw, know why the need exists and you will conquer the desire of your prospective customers.
To take a full Internet Marketing Session with Mr. Roy, the Founder of BAFU USA, click here
WHO NEEDS THIS?
Knowing the needs that exist is one thing and identifying the persons who are in need is another thing altogether. This is the realm of research and surveys. That is why Internet Marketing has become so prevalent lately for the world wide web offers that kind of information ipso facto and places that at your fingertip. I remember in my years as a consultant it used to take me weeks and months to find some key demographic information in the process of market analysis. Today, it all changed and the expert marketer who knows the science of Internet Marketing as taught by the BAFU institute is well-trained in finding those key answers that will lead them to successful marketing. Know who needs your products or services that meet the needs you have identified and serve that cross-section of people well and you will achieve success in your service. Oh Really! Yes, it all boils down to service even if you have the best product in the world. Learn to serve those in needs and you will soon discover as the late Dr. Martin Luther King said, "the dead of the unborn cannot do it any better."
To take a full Internet Marketing Session with Mr. Roy, the Founder of BAFU USA, click here
WHEN IS IT NEEDED?
Another catastrophe about selling and marketing is called "Just-in-Time" delivery. Most people think once they have the product and they take the order, their job is done and the customer can wait indefinitely. Such a notion is so far removed from the real BAFU Marketing concept. Remember, after placing the order, the prospective customer is anxious to receive what is ordered. Sometimes, there may be what we call "Buyer's remorse" Did I pay too much for tis product? Will that company deliver what I ordered? What if I loose my money? Could I go somewhere else and find something cheaper? Those and many other questions are the residents in the mind of the person who gave you his or her credit card information or perhaps cash or checks. Understanding the psychology of the waiting individual will equip the expert marketer in delivering promptly the products or services ordered. To be need-driven is to meet that need also. I mean, the need of "just-in-Time" delivery. The waiting period is also a need that must be met.
To take a full Internet Marketing Session with Mr. Roy, the Founder of BAFU USA, click here
WHERE IS IT NEEDED?
You may have heard this expression, location, location and location, it's all about location in real estate. However, in marketing location is also a key factor. To be on time is one thing and to be at the right place is another. Do not attempt to serve or deliver anything where it is not needed or expected. That too is missing your target. Where are those people that need what I have? And where should I deliver your product Sir? are questions that will direct the expert marketer in reaching the right cross-section of customers and delivering services and products at the location appointed and expecting.
To take a full Internet Marketing Session with Mr. Roy, the Founder of BAFU USA, click here
HOW CAN WE MEET THAT NEED?
What is the vehicle the expert marketer will use to meet that need? What are the tools that can do the best job? How can we meet the needs without excuses? How will we produce enough of the product or supplies that will be there when the customers need them? These are some of the questions that will propel the expert marketer to be proactive in his delivery. And, that is exactly what Internet Marketing can equip the expert marketer to do. That is why you will need to register for Mr. Roy's class at the BAFU Institute.
To take a full Internet Marketing Session with Mr. Roy, the Founder of BAFU USA, click here
